We are Truetide AI Limited, a company registered in the United Kingdom.
This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website or use our online demo tools.
If you are a customer using our AI receptionist platform to process caller data, the processing of that data is governed by our Data Processing Agreement (DPA).
This policy applies to:
This policy does not apply to caller data processed on behalf of our customers through our platform.
We collect the following categories of data depending on how you interact with us.
If you initiate a demo call on our website, we collect:
We process personal data for the purposes set out below, each with a lawful basis under UK/EU GDPR.
| Purpose | Description | Lawful Basis |
|---|---|---|
| Provide our website and services | To operate, maintain, and deliver the website and online features. | Legitimate interests (running and improving our services) |
| Respond to enquiries or requests | To reply to messages and handle contact requests. | Legitimate interests (communicating with users) |
| Provide the website AI Receptionist demo | To enable audio interactions and return demo responses. | Legitimate interests (offering and evaluating interest in our services) |
| Improve the performance and quality of the demo | To troubleshoot issues, analyse interactions, and enhance the demo experience. | Legitimate interests (service improvement) |
| Maintain security and prevent fraud | To secure the website and detect abusive or harmful behaviour. | Legitimate interests (ensuring platform integrity) |
| Comply with our legal obligations | To meet regulatory, tax, or record-keeping requirements. | Legal obligation |
We do not sell personal data.
When you use our AI demo widget, we process:
We use this data to:
Our AI receptionist uses machine-learning models that may:
AI outputs must not be treated as factual.
AI hallucination alone is not a Personal Data Breach unless caused by a security incident.
Demo interactions may be processed by:
All third parties act strictly under our instructions and cannot use demo data for their own purposes.
Where demo data is processed outside the UK/EU, we use appropriate safeguards such as:
We retain demo audio and transcripts for: 30-90 days. After this period, they are permanently deleted.
This retention applies only to the website demo widget.
Customer platform data may follow different retention periods under the DPA.
You may request:
To exercise your rights, contact team@truetide.ai.
We use cookies and similar technologies to:
Where required, we display a cookie consent banner allowing you to accept or reject non-essential cookies.
Retention depends on the type of data:
We retain data longer only if required by law or necessary to establish or defend legal claims.
Under UK and EU GDPR, you have the right to:
UK regulator (ICO): https://ico.org.uk
We will respond to all rights requests within the timelines set by GDPR.
We use appropriate technical and organisational measures to protect personal data, including:
For detailed security measures relevant to customer platform data, refer to our DPA.
We may update this Privacy Policy from time to time.
When we make material changes, we will update the “Last updated” date and may provide additional notice where appropriate.
If you have any questions about this Privacy Policy or how we process your data:
Email: team@truetide.ai
Controller: Truetide AI Limited
Registered address: Wembley Park, London